Land of Pi – Film Tourism

  • “Land of Pi” posters produced by Tourism Ministry to be displayed in overseas Indiatourism offices.
  • Luxury buses plying between Chennai and Puducherry and Kochi and Munnar
  • Special “Land of Pi” tours and walking trails will be organized for tourists visiting Puducherry and Munnar
  • “Land of Pi” contests – prize would be a holiday package toPuducherry or Munnar
  • A boat that hints at “Life of Pi”, with a stuffed toy tiger will be permanently placed at two prominent locations in Puducherry, to provide a photo opportunity to visiting tourists.
  • T’shirts and caps branding the two lands of Pi
  • Online video games will be made
  • campaign will be undertaken in English as well as in French, German, Chinese, Spanish and Japanese
  • Road shows for promoting tourism to the country will be organized in China and Taiwan, where the film “Life of Pi” has been very well received.

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